

ONE WEST END
COMING SOON
One West End is a holistic complex that will continue the legacy of a property with historic, cultural and community impact. The 12-acre site has been a destination for shopping and gathering in Atlanta for more than 50 years. Redevelopment of this landmark requires a balance of community engagement, sustainable solutions, and commitment to economic vitality. BRP Companies and The Prusik Group have project plans that showcase a balance of commercial and residential uses. One West End will be a mixed-income, mixed-use development. Commercial space will include: 125,000 square feet of retail, with a grocery store, fitness center, food & beverage experiences, and local boutiques. Residential space will include: 800+ rental and student-targeted housing units; mixed-income rental housing, with 70% workforce and 30% affordable; and a hotel. Community amenities will include a public green space, fitness center, resident lounge, and bike parking. The multi-year redevelopment process is expected to begin in 2025, with Phase One completion slated for 2028. One West End will be a place to cherish Atlanta’s roots and embrace its future.

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![Thanks to the 45+ guests who joined us for our One West End Listening Session on Affordability in the New West End last night!
- Mary Serafy, of BRP Companies, kicked things off with a project update on the upcoming permit application, new renderings, and the commitment to 30% affordable housing.
- Andrew Katz, of The Prusik Group, offered highlights throughout the night ranging from ways to support legacy businesses, how to bring traffic that benefits smaller retailers to the new project, and more.
- Richelle Patton, of Collaborative Housing Solutions, explained that affordable housing is most effective when built in from the start, with long-term land use restrictions to maintain accessibility for decades.
- Karen Patten, of Atlanta Urban Development, emphasized how city and nonprofit programs can support long-term affordability, including cross-sector collaboration and targeted funding to keep housing and retail accessible.
- Dionne Fraser, of West End Merchants Association, shared how minority-owned and small businesses thrive through strategic growth, customer experience advice, and mentorship, reinforcing the importance of keeping small, local retailers at the center of community development.
This is our last session of 2025. But we will be offering a recap of all of our sessions this year through a public report in December. Stay tuned to our website for that update and for the announcement of our first 2026 One West End Listening Session!
[If you could not make this session, feel free to DM or email info@onewestendatl.com with feedback on the topic of affordability]
#OneWestEndATL #AffordableHousing #SmallBusiness #LocalBusiness#CommunityEngagement](https://scontent-den2-1.cdninstagram.com/v/t39.30808-6/584004637_122161203068628229_7367024488127828030_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=106&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=sZyWuRwHDtwQ7kNvwGQsqWl&_nc_oc=AdlTK9CrCHxoJaWOMsPNPS7Ezuejat1Qxaw9ZquAcYmi1CRb8FdyQ_PRV9JTRhB_HTk&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=aROQ2PhzuvZ3RqjXNmdOcQ&oh=00_AfomJoJasgo_GJY3_bHzwB316BVQeZx2glHjHv3ljhdw3Q&oe=6980D43B)




